Loved this. Great video editing and explanation of neural nets 🙂
Once in a while you see work that’s really worth screenshot-ing (multiple times in this case).
I found myself on Oxfam Unwrapped, a new extension of Oxfam America, an organization that helps those with different needs around the world. Targeted at the holiday season, the Oxfam Unwrapped campaign has been launched on an extremely user friendly platform with a simple feel. The color palette is bright and active, paired with clever photographic images and clean typography.
Basically, you choose a gift, you choose a card option (snail-mail / e-mail / print yourself), and you send it to someone you’ve bought the gift for. So your friend will receive a card from Oxfam Unwrapped saying something like “I bought a goat for you” with a wide-eyed goat on the front and an explanation inside of how in their honor you’ve bought this animal that will help and continue to help someone in need.
In the best of branded campaigns, it is still the base cause—whether it’s supporting disease research or helping the poor—that makes the campaign successful and worthwhile. Successful branding then, is that which is able to illuminate the respective cause and communicate it to the audience.
Oxfam Unwrapped highlights the ease and simplicity of helping others. A pile of manure is featured for $12. No lengthy explanations—just an image and its price. Should you wish to click further, an equally neat and clean explanation appears of how the gift will be put to use. From providing soap for a child, to training a midwife, to irrigating a farmer’s land, to planting a forest, this campaign conveys the needs of fellow human beings, yet does not throw the user into guilt and dismay at conditions around the world. Instead it invites the user to be an active part of this very active cause.
Oxfam Unwrapped communicates how even a little help can solve problems, and very importantly, it communicates to the user what those solutions are.
Facebook, once exclusively for college students, is now open to all and as open as can be. Over the past few years, the site has undergone continual changes in terms of how much insight you are allowed into your facebook friends’ lives.
The newsfeed sidebar shows a variety of updates from what people post, comment on, or hit Like on. The recipients of their activity may or may not be your mutual friends, thus you’re granted a window into your friends’ lives outside your own friendship.
More recently, features have been added that show how long ago someone was online or active. Oftentimes people deliberately check-in to places, and other times their mobile gps shows their location. Additionally, when sending a private message to a friend, you are now able to see whether they’ve viewed your message or not.
What’s wrong with all this? Well nothing except that it can aid you in questioning your self-worth from time to time. People may be on appear offline but you see updates from them in the sidebar. Does that mean they’re on invisible and talking to others but not with you? Your friend has clearly seen your message, but has not responded in two days. They seem to be active otherwise though, so are they ignoring you? Are they bored of you—how hard is it to message back that they should wait this long?
Well whether those assumptions are true or not isn’t important. What is important is that they are in fact assumptions and don’t deserve quite so much of your time.
And so I theorize that the trick to Facebook is to use it precisely for its purpose—stalk people, but do it openly.
In the online world, “out of sight, out of mind’ is unfortunately a timeless risk, and people may sometimes need a reminder that you exist. Don’t take it personally. This has to do with the nature of the the digital medium itself, and not your friend’s insensitivity towards you.
So keep it open, break the spell of facebook. Honesty is to this day, the best policy.
1) Content: must be substantial, you have something significant to say; purposeful speech
2) Style of speech: gauge by audience, situation; practice tact; how is the speech packaged (khutbah ex)
3) Audience: it’s different speaking to spouse vs your child vs your father vs your mother, etc.; even if the same thing is being said, you may need say it differently based on the audience
—notes from Nouman Ali Khan’s tafseer on Surah ar-Rahman